PRIVACY POLICY
PLF Fitness Privacy Policy
Last Updated December 2025
Effective Immediately
Introduction
PLF Fitness referred to as Company we us or our respects your privacy and is committed to protecting it through this Privacy Policy.
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website use our services book consultations submit forms or interact with our advertising collectively the Services and our practices for collecting using maintaining protecting and disclosing that information.
This policy applies to information we collect on our website through consultation and intake forms through email SMS phone calls and other electronic communications through advertising and marketing platforms when you interact with our ads on third party websites and services and through mobile or desktop applications associated with our Services.
This policy does not apply to information collected offline or through any other means not listed above or by third parties not acting on our behalf.
By accessing or using our Services you agree to this Privacy Policy.
Children Under the Age of 13
Our Services are not intended for children under the age of 13.
We do not knowingly collect personal information from anyone under 13 years of age. If we learn that we have collected personal information from a child under 13 without verified parental consent we will delete it promptly.
If you believe we may have information from or about a child under 13 please contact us via our Contact Us page.
Information We Collect About You
We collect several types of information from and about users of our Services.
This includes personal information by which you may be identified such as your full name email address phone number postal address appointment and consultation details fitness related intake information and any other information you voluntarily provide.
We also collect non personal information that does not identify you individually including browser type device type operating system IP address pages visited time spent on pages referring URLs and general location data.
How We Collect Information
We collect information directly from you when you fill out forms book consultations contact us submit surveys or communicate with us via email SMS or phone.
We collect information automatically as you navigate through our website through the use of cookies pixels server side events web beacons and similar tracking technologies.
We may also receive information from third parties including advertising platforms lead generation platforms such as Bark analytics providers and marketing partners where you have expressed interest in fitness or personal training services.
Information You Provide to Us
The information you provide may include consultation intake forms contact forms appointment bookings email correspondence SMS communication phone calls survey responses marketing opt ins and lead magnet downloads.
By submitting your information you consent to receive communications from PLF Fitness via email phone call and SMS including marketing messages. Message and data rates may apply. Consent is not a condition of purchase.
You may also submit information intended for public display. Please understand that no security system is perfect and we cannot guarantee complete protection once information is shared publicly.
Automatic Data Collection Technologies
As you navigate through and interact with our Services we may use automatic data collection technologies to collect information about your equipment browsing actions and usage patterns.
These technologies help us understand user behavior improve website performance measure advertising effectiveness deliver relevant advertisements recognize returning visitors and optimize marketing campaigns.
Cookies may be refused or disabled through your browser settings. Some site features may not function properly if cookies are disabled.
Our website does not currently respond to Do Not Track browser signals.
Third Party Advertising and Tracking
Some content and advertisements are delivered by third party partners including ad networks platforms analytics providers and service providers.
These partners may use cookies pixels web beacons or similar technologies to collect information about your activity across different websites and online services to provide interest based advertising.
We do not control how these third parties collect or use data. Please review their privacy policies directly.
Advertising and Marketing Partners
We use third party advertising platforms including Meta Platforms Inc Facebook and Instagram to promote our services deliver advertisements and measure advertising performance.
This may include uploading customer information such as email addresses and phone numbers in hashed and encrypted format creating Custom Audiences and Lookalike Audiences and using tracking technologies such as the Meta Pixel Conversions API cookies and server side events to measure conversions and optimize campaigns.
These platforms compare hashed data to their users to determine matches. We do not receive personal information about other users and do not sell personal information.
You may manage or opt out of interest based advertising through your ad settings or by visiting aboutads.info choices.
How We Use Your Information
We use the information we collect to provide and improve our Services schedule and conduct consultations communicate with you deliver personalized training plans provide customer support send transactional and marketing communications display advertisements measure and optimize advertising performance comply with legal obligations and protect our rights and business interests.
Disclosure of Your Information
We may disclose aggregated or non identifying information without restriction.
We may disclose personal information to service providers contractors marketing and advertising partners analytics and technology providers who are contractually obligated to keep such information confidential.
We may also disclose information as part of a merger acquisition restructuring or sale of assets to comply with legal obligations to enforce agreements to protect the rights safety or property of PLF Fitness our clients or others or with your consent.
We do not sell your personal information.
Data Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Choices About Your Information
You may opt out of marketing emails adjust browser cookie settings request access correction or deletion of your personal information or request limitation of how your data is used for advertising purposes.
Requests may be made through our Contact Us page.
California Privacy Rights
California residents may request information regarding our disclosure of personal information for direct marketing purposes pursuant to California Civil Code Section 1798.83.
Requests can be submitted through our Contact Us page.
Data Security
We implement reasonable administrative technical and physical safeguards designed to protect your personal information from accidental loss unauthorized access use alteration and disclosure.
However no method of transmission over the internet or electronic storage is completely secure. Any transmission of personal information is at your own risk.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Last Updated date.
Your continued use of the Services constitutes acceptance of the updated policy.
Contact Information
PLF Fitness
2020 S Robertson Blvd
Los Angeles California 90034
For questions requests or concerns regarding this Privacy Policy please contact us via our Contact Us page.
Acceptance of This Policy
By using our website submitting forms booking consultations communicating with us or interacting with our advertising you acknowledge that you have read understood and agree to this Privacy Policy.